Papa John’s Case Study

PROBLEM/OPPORTUNITY
Crisis Communications Plan: Created and implemented a crisis communication plan that
included strategies and tactics used to distance the Florida Papa John’s franchisees from the
corporate crisis.


STRATEGY + TACTICS
Seven assisted in re-solidifying the franchisees’ positive partnerships in their respective
communities and positioned local Papa John’s locations in a positive light.
Corporate Communications and Relationship Management with Professional Sports Team
partnerships: Created and distributed the individual franchisees holding statements and press
releases to their corporate partners Executives to include Tampa Bay Lightning, Florida Marlins,
Orlando Magic, and Miami Heat.


Played a role in working on messaging and past charity efforts to help prevent the partnerships
from dropping their contracts.


Worked with Zimmerman Ad agency on writing a commercial script that was aired on FOX
Sports in all Florida market.


Media Monitoring
Handled the media monitoring through our paid media database, to monitor all Papa John’s
Florida and national media coverage hourly. All coverage was recorded and reported to all
parties involved in order to react in a timely and effective manner to news that requires
action/response.


Media coverage included; FOX, ABC, NBC, FOX Sports, Bloomberg News, Tampa Bay Times,
and more.

Ongoing Crisis Communications
During the time of monitoring, our agency reacted accordingly and worked with each Florida
franchisee to respond to the news that needed to be attended to.

RESULTS
Seven’s crisis communications efforts resulted in saving three, multi-million-dollar, professional
sports organizations partnerships. Our television commercials and ‘bounce back’ Ad campaigns
resulted in saving thousands of local pizza customers.

Primrose School Case Study

Grand Opening PR – Case Study
Primrose School South Tampa


“The Leader in Early Education and Care”


“Carolynn and her team have directed the Grand Openings, PR & Marketing for 6 different
Primrose Schools in the Florida Franchise. While opening our South Tampa school, she enabled
us to max out enrollment of 250+ students before we ever opened our doors. ANY franchisee
seeking an expert in results-driven marketing, PR and business development would be fortunate
to have her teams support.”


Jana Radtke, Owner and Franchisee, Primrose School of South Tampa

PROBLEM/OPPORTUNITY
Early child education and private preschools are a competitive business. The franchise owners of
Primrose School of South Tampa contracted our team during the groundbreaking of their South
Tampa school located on W. Kennedy Blvd. to assist with creating brand awareness, strategic
partnerships, and grassroots marketing and PR efforts with the overall goal of filling 250+
enrollments prior to opening their doors.


STRATEGY
Partnered with local family events and businesses that shared their audience, such as the
Glazier’s Children Museum, Florida Aquarium, local restaurants, youth sports leagues and
relators. Partnerships were established to market Primrose School to their parents. Seven also
positioned Primrose as an expert in the industry by highlighting ownership, philanthropic efforts,
educational awards and its staff to media outlets.


TACTICS
Seven provided marketing collateral and Grand Opening “Tour” invites to families through
grassroots marketing efforts that converted into enrollments and dollars.
PR: Seven sent messaging to professional publication and industry trade magazines to help
develop relationships between Primrose and its educational writers; as well as story angles to
local media in Tampa Bay generating over $20,000 in earned media value.


RESULTS
With the combined Grand Opening PR and marketing efforts, Seven assisted in maxing out the
schools enrollments with a waiting list of over 100 families prior to the Grand Opening. The
enrollments secured, totaled over $4 million dollars in annual enrollment fees in the school’s 1st
year.


Seven garnered media coverage resulting in over 5 million impressions through local media
coverage and industry publications and trade magazines including Tampa Bay Parenting, Tampa
Bay Magazine, Tampa Bay Business Journal, Tampa Bay Times, FOX 13, ABC Action News,
WTSP Channel 10, WFLA Channel 8 (NBC).