Grand Opening PR – Case Study
Primrose School South Tampa


“The Leader in Early Education and Care”


“Carolynn and her team have directed the Grand Openings, PR & Marketing for 6 different
Primrose Schools in the Florida Franchise. While opening our South Tampa school, she enabled
us to max out enrollment of 250+ students before we ever opened our doors. ANY franchisee
seeking an expert in results-driven marketing, PR and business development would be fortunate
to have her teams support.”


Jana Radtke, Owner and Franchisee, Primrose School of South Tampa

PROBLEM/OPPORTUNITY
Early child education and private preschools are a competitive business. The franchise owners of
Primrose School of South Tampa contracted our team during the groundbreaking of their South
Tampa school located on W. Kennedy Blvd. to assist with creating brand awareness, strategic
partnerships, and grassroots marketing and PR efforts with the overall goal of filling 250+
enrollments prior to opening their doors.


STRATEGY
Partnered with local family events and businesses that shared their audience, such as the
Glazier’s Children Museum, Florida Aquarium, local restaurants, youth sports leagues and
relators. Partnerships were established to market Primrose School to their parents. Seven also
positioned Primrose as an expert in the industry by highlighting ownership, philanthropic efforts,
educational awards and its staff to media outlets.


TACTICS
Seven provided marketing collateral and Grand Opening “Tour” invites to families through
grassroots marketing efforts that converted into enrollments and dollars.
PR: Seven sent messaging to professional publication and industry trade magazines to help
develop relationships between Primrose and its educational writers; as well as story angles to
local media in Tampa Bay generating over $20,000 in earned media value.


RESULTS
With the combined Grand Opening PR and marketing efforts, Seven assisted in maxing out the
schools enrollments with a waiting list of over 100 families prior to the Grand Opening. The
enrollments secured, totaled over $4 million dollars in annual enrollment fees in the school’s 1st
year.


Seven garnered media coverage resulting in over 5 million impressions through local media
coverage and industry publications and trade magazines including Tampa Bay Parenting, Tampa
Bay Magazine, Tampa Bay Business Journal, Tampa Bay Times, FOX 13, ABC Action News,
WTSP Channel 10, WFLA Channel 8 (NBC).