Grand Opening PR
Primrose School South Tampa
“The Leader in Early Education and Care”
“Carolynn and her team have directed the Grand Openings, PR & Marketing for 6 different Primrose Schools in the Florida Franchise. While opening our South Tampa school, she enabled us to max out enrollment of 250+ students before we ever opened our doors. ANY franchisee seeking an expert in results-driven marketing, PR and business development would be fortunate to have her teams support.”
Jana Radtke, Owner and Franchisee, Primrose School of South Tampa
Early child education and private preschools are a competitive business. The franchise owners of Primrose School of South Tampa contracted our team during the groundbreaking of their South Tampa school located on W. Kennedy Blvd. to assist with creating brand awareness, strategic partnerships, and grassroots marketing and PR efforts with the overall goal of filling 250+ enrollments prior to opening their doors.
Partnered with local family events and businesses that shared their audience, such as the Glazier’s Children Museum, Florida Aquarium, local restaurants, youth sports leagues and realtors. Partnerships were established to market Primrose School to their parents. Seven also
positioned Primrose as an expert in the industry by highlighting ownership, philanthropic efforts, educational awards and its staff to media outlets.
Seven provided marketing collateral and Grand Opening “Tour” invites to families through grassroots marketing efforts that converted into enrollments and dollars. PR: Seven sent messaging to professional publication and industry trade magazines to help develop relationships between Primrose and its educational writers; as well as story angles to local media in Tampa Bay generating over $20,000 in earned media value.
With the combined Grand Opening PR and marketing efforts, Seven assisted in maxing out the schools enrollments with a waiting list of over 100 families prior to the Grand Opening. The enrollments secured, totaled over $4 million dollars in annual enrollment fees in the school’s 1st year.
Seven garnered media coverage resulting in over 5 million impressions through local media coverage and industry publications and trade magazines including Tampa Bay Parenting, Tampa Bay Magazine, Tampa Bay Business Journal, Tampa Bay Times, FOX 13, ABC Action News, WTSP Channel 10, WFLA Channel 8 (NBC).