Nationwide Title Clearing (NTC) Case Study

Internal and External Communications + Corporate Social Responsibility (CSR) Programs:

Strategy & Tactics

Seven Marketing and PR (7MPR) partnered with Nationwide Title Clearing (NTC) to elevate their brand presence in the mortgage industry. Our focus was on strengthening both internal and external communications, as well as implementing impactful CSR programs that would resonate with NTC’s values and objectives.

Internal Communications:

Our team developed a comprehensive internal communications strategy that aligned NTC’s mission and goals with employee engagement initiatives. We crafted targeted messaging that fostered a unified company culture, ensuring that every team member was informed, motivated, and aligned with the company’s strategic objectives.

External Communications:

Our external communications strategy involved positioning NTC as a leader in the mortgage industry. Through media relations, thought leadership content, and strategic partnerships, we helped NTC gain significant visibility in key industry publications and events. We also assisted in the creation of high-impact marketing campaigns that highlighted NTC’s innovative solutions and industry expertise.

Corporate Social Responsibility (CSR) Programs:

Understanding the importance of giving back, we worked closely with NTC to develop and execute CSR initiatives that reflected their commitment to social responsibility. These programs not only contributed to community welfare but also enhanced NTC’s corporate reputation, further solidifying their leadership position.

Results

As a result of our efforts, NTC experienced significant growth in both market presence and industry influence. The collaborative and tactical approach taken by 7MPR allowed NTC to secure major accounts resulted in generating new client deals valuing over $1Million in revenue annually.

Media Coverage and Industry Recognition:

Through our strategic media outreach and content placement, NTC gained coverage in leading industry publications, including Mortgage News Daily, HousingWire, and National Mortgage Professional. The company’s enhanced visibility and CSR initiatives earned them recognition as a top industry player, further driving their success.

Client Testimonial

Danny Byrnes, Chief Revenue Officer for Covius, praised the partnership, stating, “Working with 7MPR brought our company from the underdog to the 400-pound gorilla in the mortgage industry. We landed every account we collectively went after. Tactical planning and execution was not only successful but fun. Carolynn takes the time to understand not only what you’re after but why, she helps you figure out how. I’ve been in sales and marketing for 40 years and have worked with a lot of good people, Carolynn is the best. We can all probably climb a mountain without help, I’d rather do it with an experienced Sherpa.” (August 2024)

Papa John’s Case Study

Crisis Communications Plan: Created and implemented a crisis communication plan that included strategies and tactics used to distance the Florida Papa John’s franchisees from the corporate crisis.

STRATEGY + TACTICS
Seven assisted in re-solidifying the franchisees’ positive partnerships in their respective communities and positioned local Papa John’s locations in a positive light. Corporate Communications and Relationship Management with Professional Sports Team partnerships: Created and distributed the individual franchisees holding statements and press releases to their corporate partners Executives to include Tampa Bay Lightning, Florida Marlins,
Orlando Magic, and Miami Heat.

Played a role in working on messaging and past charity efforts to help prevent the partnerships from dropping their contracts.

Worked with Zimmerman Ad agency on writing a commercial script that was aired on FOX Sports in all Florida market.

Media Monitoring
Handled the media monitoring through our paid media database, to monitor all Papa John’s Florida and national media coverage hourly. All coverage was recorded and reported to all parties involved in order to react in a timely and effective manner to news that requires action/response.

Media coverage included; FOX, ABC, NBC, FOX Sports, Bloomberg News, Tampa Bay Times, and more.

Ongoing Crisis Communications
During the time of monitoring, our agency reacted accordingly and worked with each Florida franchisee to respond to the news that needed to be attended to.

RESULTS
Seven’s crisis communications efforts resulted in saving three, multi-million-dollar, professional sports organizations partnerships. Our television commercials and ‘bounce back’ Ad campaigns resulted in saving thousands of local pizza customers.

Primrose School Case Study

Grand Opening PR
Primrose School South Tampa


“The Leader in Early Education and Care”


“Carolynn and her team have directed the Grand Openings, PR & Marketing for 6 different Primrose Schools in the Florida Franchise. While opening our South Tampa school, she enabled us to max out enrollment of 250+ students before we ever opened our doors. ANY franchisee seeking an expert in results-driven marketing, PR and business development would be fortunate to have her teams support.”


Jana Radtke, Owner and Franchisee, Primrose School of South Tampa


Early child education and private preschools are a competitive business. The franchise owners of Primrose School of South Tampa contracted our team during the groundbreaking of their South Tampa school located on W. Kennedy Blvd. to assist with creating brand awareness, strategic partnerships, and grassroots marketing and PR efforts with the overall goal of filling 250+ enrollments prior to opening their doors.


STRATEGY
Partnered with local family events and businesses that shared their audience, such as the Glazier’s Children Museum, Florida Aquarium, local restaurants, youth sports leagues and realtors. Partnerships were established to market Primrose School to their parents. Seven also
positioned Primrose as an expert in the industry by highlighting ownership, philanthropic efforts, educational awards and its staff to media outlets.


TACTICS
Seven provided marketing collateral and Grand Opening “Tour” invites to families through grassroots marketing efforts that converted into enrollments and dollars. PR: Seven sent messaging to professional publication and industry trade magazines to help develop relationships between Primrose and its educational writers; as well as story angles to local media in Tampa Bay generating over $20,000 in earned media value.


RESULTS
With the combined Grand Opening PR and marketing efforts, Seven assisted in maxing out the schools enrollments with a waiting list of over 100 families prior to the Grand Opening. The enrollments secured, totaled over $4 million dollars in annual enrollment fees in the school’s 1st year.


Seven garnered media coverage resulting in over 5 million impressions through local media coverage and industry publications and trade magazines including Tampa Bay Parenting, Tampa Bay Magazine, Tampa Bay Business Journal, Tampa Bay Times, FOX 13, ABC Action News, WTSP Channel 10, WFLA Channel 8 (NBC).

Ian Beckles

Ian Beckles was born and raised in Montréal, Canada in a single parent household. His love for football and drive for success brought him to the United States where he attended Indiana University. He was the Co Captain of the IU football team in 1989 and graduated with a bachelor of arts in Business Administration.

Following college, Beckles began his career as an NFL player for the Tampa Bay Buccaneers and the Philadelphia Eagles. Ian Beckles is currently the cohost of the ever popular Ron and Ian Show. Ian has been married for 20 years to his loving wife, Dayle and has 3 children, Zayna, Marques, and Payton. One of Ian’s passions was watching his children’s participation in athletics and has enjoyed watching them blossom into productive individuals.

Ian’s calling to serve the children of Tampa Bay came to fruition August 20, 2014 when he established the Ian Beckles Foundation. He aspires to empower the children of the Tampa Bay area and help them build a better future.

Karlee Perez

SEVEN MARKETING & PR SIGNS ACTRESS, FORMER WWE DIVA, KARLEE PEREZ

TAMPA, FLA, August 18, 2014 – Seven Marketing & PR, one of Tampa’s leading public relations firms, is excited to announce signing of former WWE Star, Karlee Perez.
Karlee known as former WWE (World Wrestling Entertainment) Diva “Maxine”, where she was portrayed as an intimidating, sexy villain in heels; Karlee attracted audiences around the world during the four years of her exciting career in wrestling. Her non-stop action packed, body slamming wrestling career, resulting in endless live camera promos and matches and a devoted social following of thousands of fans and supporters.

There are several ventures on the horizon for Karlee’s big screen aspirations; currently, she is preparing to begin filming in a new television series in Los Angeles, beginning September through May 2015. The television series will be announced within the next month. In early 2014, Karlee landed a leading role as Sophiena, in the feature film “Funny” which will be directed by Alonso Mosley and released in 2015 . In 2013, Karlee held a lead role in the web series “The Cell”, which was a two-time award winner at the Los Angeles Film Festival. Seven Marketing & PR CEO, Carolynn Smith said, “Karlee is a phenomenal talent with a huge heart and we are beyond excited to work with her, her best work is yet to come!”